Why Businesses Need to Stay Out of Political Commentary; the Sad Case of BUD.

It seldom turns out well when business leaders decide to play politics with their companies. Not only does it risk damaging the company’s reputation, but, more importantly, it risks damaging its culture and forcing employees out of the company. Playing politics gets even riskier when a company is publicly traded. Alienating investors is a bad idea for executives to do.

A case in point is Anheuser-Busch InBev. Anheuser-Busch InBev marketing executives decided to alienate their customer base and jump on the transgender train the left is currently driving. The problem is, as anyone with any sense would guess, Anheuser-Busch InBev completely misjudged its customer base and caused many customers to stop purchasing their products. Not only did this cause a major loss in revenue, but now, a major investor has decided to sell all their shares. Altria, the same company that owns Marlboro cigarettes, is selling $2.3 billion of its shares because it has lost faith in the company as a wise investment. At one point, shares of BUD fell 30% but have recovered slightly since that low. It will be interesting to see if this major announcement affects the stock value. 

Click the image below for the full story as published by MSN.com